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Full-Text Articles in Social and Behavioral Sciences
Annual Report, 2014-15, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.
Annual Report, 2014-15, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.
Annual Reports
No abstract provided.
Integrated Marketing Communication Approaches On The Environmental Issue Of Recycling: A Collection Of Secondary And Primary Research To Analyze Trends In College Students Recycling Attitudes And Behaviors And The Conduction Of An Imc Campaign To Premote Recycling In Highland Square, Specifically, Cameron Ellen Klass
Honors Theses
Undertaking this thesis project was a task I was determined to fulfill with the upmost enthusiasm, positivity, and patience. When first deciding the topic of my research, I started with a list of criteria that had to be met: personal interest in the matter, hands on work with people and organizations within Oxford, and a way for me to impact the Oxford community for the better. Choosing to research college students recycling attitudes and behaviors both on and off campus and creating an integrated marketing campaign to raise awareness combined not only information accumulated through my academic years at Ole …
Film Marketing And The Creation Of The Hollywood Blockbuster, Colton J. Herrington
Film Marketing And The Creation Of The Hollywood Blockbuster, Colton J. Herrington
Honors Theses
The purpose of this study is to trace the Hollywood blockbuster from its roots, gain insight into how Steven Spielberg's Jaws and George Lucas' Star Wars ushered in the Blockbuster Era, and explore how the blockbuster has evolved throughout the subsequent decades into its current state. This case study uncovers the intertwining relationship between revolutionary film marketing tactics and the creation of the blockbuster as a genre and strategy and observes how increased costs of film marketing and the rise of ancillary markets and new media have led to a contemporary slate of blockbusters alternatingly different and similar from those …
Insights For Marketers: College Student Consumer Trends, Jana Elisabeth Newcomer
Insights For Marketers: College Student Consumer Trends, Jana Elisabeth Newcomer
Honors Theses
This thesis will aim to examine the ways in which college students can best be reached by marketing efforts. According to the National Center for Education Statistics, 21 million students will attend college this year—a whopping 5.7 million more than in 2000. Considering the impact of their preferences and the billions of dollars of discretionary money spent by college students annually, this segment of the market is a critical one. College students are consuming social media constantly, embracing technological change, and desiring for brands and products to help define them. Through the use of quantitative and qualitative data, this thesis …
Family Vault: How To Protect And Organize Your Personal Information For Your Family, Mary Daniel Simpson
Family Vault: How To Protect And Organize Your Personal Information For Your Family, Mary Daniel Simpson
Honors Theses
Integrated Marketing Communications courses focus on examining marketing campaigns and learning to create pieces of campaigns. Students are taught that new product campaigns must garner brand awareness, and in order to do so effectively, must be weighted heavily in insightful research. This thesis seeks to culminate the knowledge gathered from the curricula by designing both a new product and an integrated campaign from which to launch the product. The new product is a life document organizer, to be used in preparation for a tragedy, such as death or natural disaster. The product's purpose is to easily deliver peace of mind …
Marketing For Entrepreneurs: How To Promote One's Own Craft, Teresa Hendrix
Marketing For Entrepreneurs: How To Promote One's Own Craft, Teresa Hendrix
Honors Theses
This thesis seeks to serve as an alternative, cost efficient resource to those creative entrepreneurial ventures with a product (or service) that needs both people to consume it and a profit eventually sufficient to support its creators. By excluding excess details unrelated to promotion, and supplementing with specific, anecdotal advice directly from interviews with successful small business owners, this thesis aims to provide a plethora of marketing techniques that an entrepreneur can test before facing the daunting cost of an agency. Based on an extensive bibliography of primary and secondary sources*, this thesis explores three common components that manifest themselves …