Social and Behavioral Sciences Commons^™

The Impact Of Corporate Social Responsibility In Customers' Preference Of Retail Business; A Case Study Of Debenhams Pic. In The Context Of Public Relations., Md Abul Kalam Azad

Theses

The aim of this thesis is to find out how the consumers' loyalty to a particular retailer is affected by the involvement of the company to various CSR activities. Companies engage in a number of CSR activities not only for an instant increase of sale but also for a good reputation and to fulfil their commitments to the community. At least three different but integrated research methods were used in this thesis to find out what CSR activities the mentioned company is engaged in and the extent of customers' loyalty is achieved. In a word, the correlation of these was …

The Irish Sport Horse Abroad: The Role Of Public Relations In Promoting An International Brand, Marianne Van Pelt

Theses

This thesis uses a case study approach to explore the role of public relations in promoting an international brand. This thesis attempts to determine whether public relations can contribute significantly to the promotion of an established international brand. This thesis looks at whether the people in the organisation formally responsible for promoting the Irish Sport Horse brand have a stated goal of promoting the brand, a clear intention of promoting the brand through public relations tactics, and whether find these tactics successful. The thesis also looks at the views of opinion makers within the industry to try to verify the …

The Place Of Arts And Culture Sponsorships Within The Theory And Practice Of Public Relations, Brenda Carney

Theses

This study is concerned with the role and position of sponsorship, specifically sponsorship of the arts, in public relations. It aims to add to the, as yet considerably sparse, body of knowledge that exists on arts sponsorships from the perspective of the public relations practitioner.

The literature reveals that while sponsorship is used as a vehicle for public relations. it is often activated as part of an integrated marketing and public relations communications campaign. It also highlights the importance of planned communication based on organisational objectives and the different approaches to public relations including relational theory and rhetorical theory. Both …

The Impact Of Social Media On An Organisations Brand Image: A Public Relations Perspective, Kieran Collins

Theses

No abstract provided.