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Public Relations and Advertising

Munster Technological University

Theses/Dissertations

Ireland. Health Service Executive | Public relations | Communication -- Methods | Swine influenza

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Full-Text Articles in Social and Behavioral Sciences

A Critical Analyses Of How The Hse’S Communications And Public Relations Department Responded To The Swine Flu Pandemic In The Southern Region Of Ireland., Suzanne Mccarthy Jan 2010

A Critical Analyses Of How The Hse’S Communications And Public Relations Department Responded To The Swine Flu Pandemic In The Southern Region Of Ireland., Suzanne Mccarthy

Theses

The purpose of this thesis is to analyse how the HSE South handled the Swine Flu pandemic. This was largely focused on how the HSE communicated with their publics as well as how they carried out such a large public information campaign. It is also important to understand how the public felt about the management of this pandemic. This thesis was dependant on interviewing various individuals from relevant backgrounds. This included PR and communication personnel employed by the HSE, representative of the media and health care professionals who deal directly with different communities within the general public. The objectives of …