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Public Relations and Advertising

Munster Technological University

Theses/Dissertations

2013

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

The Death Of The Press Release And The Changing Media Relations Landscape: A Public Relations Perspective, Jenn Crotty Jan 2013

The Death Of The Press Release And The Changing Media Relations Landscape: A Public Relations Perspective, Jenn Crotty

Theses

The public relations industry of today is a much different one to that of a decade ago. The changes that are taking place within the public relations industry are monumental and are not going unnoticed. In recent years the explosion of new media and social networks has led to a distorted media relations landscape. Many academics and public relations professionals have began to focus on the importance of incorporating new media and social networks into their occupation. It appears as though the traditional media landscape is being swept under the rug.

This study aims to challenge the perception that new …


The Future Of Lobbying For Advocacy Groups Under The Proposed Government Legislation 2013, Maureen Cournane Jan 2013

The Future Of Lobbying For Advocacy Groups Under The Proposed Government Legislation 2013, Maureen Cournane

Theses

In common with most other nations, Ireland currently has no statutory regulation of lobbying activities. This paper considers the pervasive context of political lobbying and analyses various suggestions for lobbying regulation which have been proposed. Lobbying in Ireland has come to the fore of public policy debates given the catastrophic collapse of the Irish economy since late 2008 and the role played by lobbyists in contemporary Irish politics. Ireland prides itself on the ability of all its citizens to have access to their elected representatives. However, there are relatively few professional lobbyists and, for most, their engagement with politicians, officials …