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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
The Impact Of Social Networking Sites On College Students' Consumption Patterns, Whitney Sue Thoene
The Impact Of Social Networking Sites On College Students' Consumption Patterns, Whitney Sue Thoene
Theses, Dissertations and Capstones
This research study examines the effect of social media, particularly Facebook and Twitter, on the purchasing habits of college students by testing for correlations between recommendations on social media and consumption patterns. Moreover, the research also examines the role of gender and social media usage frequency on consumption patterns. Findings revealed that both Facebook and Twitter are being used to obtain sales information and promotions. Furthermore, gender has an impact on both social networking sites. Additionally, this study found the higher the frequency of social media usage the more likely customers are to shop at the businesses they have befriended.
0780: Willis Cook Photography Collection, Marshall University Special Collections
0780: Willis Cook Photography Collection, Marshall University Special Collections
Guides to Manuscript Collections
Local Huntington photographer (died 11/17/2008) born in Wyoming Co., West Virginia. Graduate of the Brooks Institute of Photography. From 1951 to 1957 was the WSAZ-TV station's first Director of Photography. Former Director of Public Relations for CSX Transportation.
The Effects Of Anti-Depressant Advertising On Perception Of Depression In College Students At Marshall University, Deirdre Robertson
The Effects Of Anti-Depressant Advertising On Perception Of Depression In College Students At Marshall University, Deirdre Robertson
Theses, Dissertations and Capstones
This exploratory study was designed to determine the effects, if any, of direct-to-consumer advertising of anti-depressants on Marshall University students’ perceptions of depression and anti-depressant medication. For the purposes of the study, two versions of an advertisement were created: one including three false statements regarding depression and antidepressants, and one without false statements. A fifteen-question survey was also created as a baseline to measure whether the advertisement condition had any direct effects on the participants’ perceptions of depression and anti-depression and to provide comparison for the participants’ reactions. All three groups took the survey. There were ninety participants in the …
0216: William A. Harper Manuscript, 1977, Marshall University Special Collections
0216: William A. Harper Manuscript, 1977, Marshall University Special Collections
Guides to Manuscript Collections
Original manuscript for the book "Community, Junior and Technical Colleges: A Public Relations Sourcebook" with proofreader's marks.