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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Fresh, Grown, Made, And Proud: How State Governments Use Stewardship To Collectively Promote Their State’S Food Products, Laura Witzling
Fresh, Grown, Made, And Proud: How State Governments Use Stewardship To Collectively Promote Their State’S Food Products, Laura Witzling
Journal of Applied Communications
Many U.S. state governments have programs that promote the food grown or made within their state. In this study, the websites of 41 such programs were analyzed for indicators of stewardship, a framework concerned with relationship cultivation. Several of the indicators were observed commonly, demonstrating a generally balanced use of stewardship strategies by the programs. The websites also provided a platform to grow relationships between producers and consumers. One recommendation for managers of statewide food promotion programs, or similar umbrella food brand programs, is to examine their own websites to ensure indicators of all stewardship strategies are present. Though most …
Challenges And Motivations Of Science Communication: An Administrative Perspective At Land-Grant Universities, Ashley Mcleod-Morin, Joy N. Rumble, Ricky W. Telg
Challenges And Motivations Of Science Communication: An Administrative Perspective At Land-Grant Universities, Ashley Mcleod-Morin, Joy N. Rumble, Ricky W. Telg
Journal of Applied Communications
Interdisciplinary agricultural research centers are becoming more common at land-grant universities. These centers often use an interdisciplinary approach to address complex science issues. As these centers address agricultural issues that impact society, effective science communication is a necessary activity. However, these centers may face unique barriers or opportunities. This study utilized a qualitative approach to identify the barriers and motivations of interdisciplinary agricultural center directors when communicating about science. Participants identified common science communication challenges, such as time and lack of funding. Funding was also identified as a motivation, as well as factors related to the tenure and promotion process. …