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Full-Text Articles in Social and Behavioral Sciences
Exploration To Brand Communication On Tiktok, Victoria M. Priola
Exploration To Brand Communication On Tiktok, Victoria M. Priola
Student Theses and Dissertations
The purpose of this study was to explore the connection between the video-sharing social media platform TikTok and companies that use it to publish corporate branding content. The research intends to compare TikTok to other social media outlets. The motivation behind this study was fueled by the want to understand where TikTok lands within a company’s social media content planning process. Can TikTok ever become a solid foundation in social media content planning like Facebook, Instagram and Twitter have been? Most of the previous research on TikTok has proven how unique the platform is compared to other social media, but …