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Merchandise, Promotion, And Accessibility: Keith Haring’S Pop Shop, Amy L. Raffel

Dissertations, Theses, and Capstone Projects

During the peak of his career in New York, Keith Haring took his highly recognizable artistic style and distributed it in the form of merchandise in his Pop Shop, established in 1986. Stemming from his early work displayed on the New York streets, directly within public space, and his explorations into mass media strategies, he learned he could make his work accessible to new audiences outside contemporary art institutions and art circles. He translated his work across several surfaces: from subways or canvases, to everyday functional merchandise, such as buttons, t-shirts, and bags sold in his shop. Responding to a …