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Social and Behavioral Sciences Commons

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Aga Khan University

2021

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Full-Text Articles in Social and Behavioral Sciences

An Exploratory Study Of Fake News And The 2017 Presidential Elections In Kenya, Anthony Kuria Wanjiru Mr May 2021

An Exploratory Study Of Fake News And The 2017 Presidential Elections In Kenya, Anthony Kuria Wanjiru Mr

Theses & Dissertations

This study explored the proliferation of fake news in Kenya and sought to uncover if fake news affected the 2017 Presidential Election outcomes. Just like in the two previous elections (2007 and 2013), the 2017 presidential polls were closely contested. The use of social networking sites and other online platforms like websites for campaigns was common during the 2017 Presidential Elections. Presidential candidates did not only set up websites, but also employed bloggers, social media savvy individuals and public relations firms to manage their social media accounts and other parody accounts that they used for their online campaigns. Thus, the …