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Social and Behavioral Sciences Commons™
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Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
The Minimized Face Of Internal Communication: An Exploration Of How Public Relations Agency Websites Frame Internal Communication And Its Connection To Social Media, Abbey Levenshus, Laura Lemon
The Minimized Face Of Internal Communication: An Exploration Of How Public Relations Agency Websites Frame Internal Communication And Its Connection To Social Media, Abbey Levenshus, Laura Lemon
Scholarship and Professional Work - Communication
Internal communication is increasingly vital to organizational success due to the influence of social media, yet it remains understudied within public relations research. Using a qualitative content analysis of 181 websites, this study examines how leading public relations agency websites frame the value of internal communication and its connection to social media. Findings reveal internal communication is largely missing from the frame. When explicitly referenced, it is mostly framed as synonymous with employee communication as a means for management to communicate to employees, though some portrayals are more robust. Websites frame internal communication’s value as enhancing financial outcomes by improving …
Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon
Innovative Dance Music Productions: Social Media Marketing Campaign, Savannah M. Smith, Julia P. Melmon
Communication Studies
No abstract provided.
Social Media And The Voice Of The Department, Brittany N. Rios
Social Media And The Voice Of The Department, Brittany N. Rios
Electronic Theses, Projects, and Dissertations
More law enforcement agencies are adopting social media as a progressive policing strategy each year. They utilize it for several reasons including, community outreach and engagement, public relations, notifying the public of safety concerns, recruitment, intelligence gathering for investigations, among other uses (IACP, 2017). This study explores Southern California Law Enforcements’ use of social media through a survey and content analysis. First, the survey results suggest that more than 93% of departments surveyed concentrate on community outreach through their social media channels. Second, the content analysis results suggest that when media (pictures/video), links, and hashtags (#), are included in posts …
Media Relations In A Changing Media Landscape: A Study Of Interviews With Public Relations Practitioners, Toni-Ann Hall
Media Relations In A Changing Media Landscape: A Study Of Interviews With Public Relations Practitioners, Toni-Ann Hall
KSU Journey Honors College Capstones and Theses
This thesis aims to discover the current state of dialogue between public relations practitioners and members of the media. At its core, media relations deals with the relationships between public relations practitioners and the journalists they frequently interact and hope to build relationships with. Technology changes rapidly, and so does the communication field, so an ongoing assessment of these dovetailing industries is necessary for the productivity of professionals in a digital and multimedia society. This research captures perspectives and experiences from public relations practitioners in agency and corporate environments alongside external, peer-reviewed research. It examines the contributing factors in how …
How Many Likes Did It Get? Using Social Media Metrics To Establish Trademark Rights, Caroline Mrohs
How Many Likes Did It Get? Using Social Media Metrics To Establish Trademark Rights, Caroline Mrohs
Catholic University Journal of Law and Technology
This comment asserts that there is a need for an update to the multifactor test considered by courts in determining the strength of a trademark. Traditional factors include the expenses an entity can afford to pay in advertising, but do not give any weight to the presence of the entity on social media to reach its target consumer group.
The Responsible Project, Shannon N. Jackson
The Responsible Project, Shannon N. Jackson
Electronic Theses and Dissertations
The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.
How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones
How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones
College of Journalism and Mass Communications: Faculty Publications
This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA’s Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content, and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and behavior …