Social and Behavioral Sciences Commons^™

The Hotel Manager’S Perceived Conflict Of Providing For Hospitality And Security: Can The Two Exist In Harmony?, Silvano Cozzini

UNLV Theses, Dissertations, Professional Papers, and Capstones

The hospitality industry relies upon regular and repeat customers for its survival. No traveler or visitor will return to a hotel property where a bad incident occurred. Would a diner go back to any restaurant where they were sickened by their meal? Would a hotel guest return to any property where they were a victim of a crime? Bad experiences make us tell ourselves, “I will never go back there again!”

This same psychology holds true for criminals. At places where they have been deterred by a high security presence, it is unlikely that they would return there, either. A …

Integrated Communications Plan For The Smu Spanish Club, Jordan Noelle Fields

Collection of Engaged Learning

SMU Spanish Club debuted in January 2013 with temporary charter status. This paper explains my role as a public relations advisor to the club.

Public Relations Models And Dialogic Communication In The Twitterverse: An Analysis Of How Colleges And Universities Are Engaging Their Publics Through Twitter, Jason Antwuan Beverly

Dissertations

Colleges and universities throughout this world are realizing the importance of engaging in and building mutually-beneficial relationships with their key publics through social media. The introduction of the microblogging tool known as Twitter extends the use of social media in higher education, beyond the classroom, and into the realm of public relations where it can be just as effective. Now, colleges and universities are capitalizing off of its potential as a public relations tool. Twitter allows colleges and universities to better connect with their technology-consumed publics trough dialogic and interactive two-way communication. This study examines how 155 colleges and universities …

A Professional Project Surveying Student-Run Advertising And Public Relations Agencies At Institutions With Acejmc Accredited Programs, Allison M. Busch

College of Journalism and Mass Communications: Theses

A student-run agency is a valuable opportunity for advertising, marketing, and communication students to build experience, add to resumes, and apply their classroom knowledge to real-life situations. The opportunity to work with clients outside of the classroom helps students to develop skills that will set them apart later in their career search.

A student-run advertising agency essentially functions as a true advertising or PR agency does, with a few primary differences. Associated with a particular university, and usually under the guidance of one or more faculty advisors, the agency processes, clients, and projects are managed by the students involved. Depending …

A Historical And Analytical Study Of Feminization In The Field Of Public Relations, Taylor U. (Flumerfelt) Beatty

Selected Honors Theses

The origin of the public relations field can be traced back more than 1,000 years. The use of its basic concepts can be seen throughout history, and increased in the 19th and 20th centuries. Until the mid-1900s, the field was largely comprised of men. World War II spurred the beginning of the feminization process, which caused public relations to experience a large influx of women. The number of female practitioners has since continued to increase. Even though feminization occurred and the field is now largely female-dominated, female practitioners experience a wide variety of gender inequalities in social, professional and economic …

Misconceptions In Agriculture: The Role Of Public Relations To Communicate With And Educate The Public, Kimberly Taylor

Journalism

The following study aims to investigate the misconceptions in agricultural communications, why they exist, and what communicators can be doing to further the development, management and assessment of agricultural communication messaging. Agricultural issues are a source of media attention, from policy changes like Proposition 2 or Proposition 37 in California, to commercials such as the Dodge RAM Super Bowl spot in 2013. By studying what professionals are currently doing in the fields of public relations, marketing, and agricultural communications to reach and educate the consumers, it becomes clear the strategies that should be taken when presenting key messaging. This study …

The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca

Journalism

No abstract provided.

Community Preparatory School: 2013-2014 Public Relations Plan, Liz Gallagher, John Tateossian, Max Dowgiallo, Cory Kadlik, Victoria Isenstein, Spencer Gossy, Pat Holland, Arnold Robinson

Marketing and Communications

Community Prep sends out seasonal newsletters during fall, winter, spring, and summer of each year that promote recent activities in school, discuss recent events, profile important donors, and give updates on alumni’s successes. These newsletters are sent out in the mail, and are also accessible on Community Prep’s website. Each newsletter comes in one color, with black and white photographs, and has a readable and attractive layout. Email updates have similar information, but sometimes have embedded videos, and provide links to a site where donations can be made or tickets can be bought for future events.

Youthbuild Providence: Public Relations Plan, Courtney Yost, Jessica Dellot, Mark Assad, Francesca Mardenli, Ciara Galligan, Luke Westervelt, Arnold Robinson

Marketing and Communications

We are targeting small local businesses because our survey showed us that they are the best source to solicit donations from. Small businesses also tend to care about their image within the community they operate in. If a business decides to donate to YouthBuild, they will be perceived as caring and philanthropic within the community. This action makes people feel more comfortable with their organization and therefore more willing to choose their business over their competition that may not give back. Due to that reasoning, businesses tend to look for charitable organizations to donate to. Small businesses also often times …

Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi

Claudia I. Janssen Danyi, PhD

This article introduces corporate historical responsibility (CHR), a concept that can guide organizations when addressing dark corporate histories. CHR holds that organizations have responsibilities toward victims of past corporate practices and toward present reconciliatory discourse. Volkswagen’s discourse about its history of forced labor during WW II serves as an example of CHR. The rhetorical analysis illustrates that CHR hinges on the recognition of the past as a moral issue and on the organization’s ability to create historical accountability, take responsibility, make public acknowledgements, and remember its past. It further illustrates that CHR creates sustainable policies that can strengthen corporate citizenship …

Ua3/9/7 President's Office-Ransdell Correspondence, Wku Archives

WKU Archives Collection Inventories

Selected correspondence not duplicated in the Reading File. Contains incoming correspondence and responses.

Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs

College of Journalism and Mass Communications: Faculty Publications

Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.

Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi

Faculty Research and Creative Activity

This article introduces corporate historical responsibility (CHR), a concept that can guide organizations when addressing dark corporate histories. CHR holds that organizations have responsibilities toward victims of past corporate practices and toward present reconciliatory discourse. Volkswagen’s discourse about its history of forced labor during WW II serves as an example of CHR. The rhetorical analysis illustrates that CHR hinges on the recognition of the past as a moral issue and on the organization’s ability to create historical accountability, take responsibility, make public acknowledgements, and remember its past. It further illustrates that CHR creates sustainable policies that can strengthen corporate citizenship …