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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
The Impact Of Social Media On An Organisations Brand Image: A Public Relations Perspective, Kieran Collins
The Impact Of Social Media On An Organisations Brand Image: A Public Relations Perspective, Kieran Collins
Theses
No abstract provided.
Politics 2.0 : The Emergence Of New Media And Its Impact On Political Communication In Ireland: A Public Relations Perspective, Gerald Counihan
Politics 2.0 : The Emergence Of New Media And Its Impact On Political Communication In Ireland: A Public Relations Perspective, Gerald Counihan
Theses
Political communication occurs as a by-product of any political action. It can either be managed or not. The traditional methods of communication are still very prevalent in Irish political communication. The party maintains a strong role in communicating, but it does not infringe overly much on is national and local representatives.
The traditional mass media are play a crucial role in facilitating communication but the emergence of web 2.0 applications in social media is slowly beginning to revolutionise political communication in Ireland.
The evolution of communications tools over the past number of years has revolutionised the PR industry, and therefore …