Social and Behavioral Sciences Commons^™

The Impact Of Corporate Social Responsibility In Customers' Preference Of Retail Business; A Case Study Of Debenhams Pic. In The Context Of Public Relations., Md Abul Kalam Azad

Theses

The aim of this thesis is to find out how the consumers' loyalty to a particular retailer is affected by the involvement of the company to various CSR activities. Companies engage in a number of CSR activities not only for an instant increase of sale but also for a good reputation and to fulfil their commitments to the community. At least three different but integrated research methods were used in this thesis to find out what CSR activities the mentioned company is engaged in and the extent of customers' loyalty is achieved. In a word, the correlation of these was …