Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

Public Relations and Advertising

MS Powerpoint

Lesson Plans

Articles 1 - 1 of 1

Full-Text Articles in Social and Behavioral Sciences

Media Planning And Segmentation, Kim Ranger May 2020

Media Planning And Segmentation, Kim Ranger

Lesson Plans

This Powerpoint presentation focuses on databases that students will use to find information related to media planning and segmentation. Databases include: WINMO, SRDS Media Planning, Data-Planet, and WARC.

Go to article