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A Descriptive Study Of Welfare Services Audience, Allen B. Alexander

Theses and Dissertations

This study conducted an audience analysis investigating welfare attitudes for Welfare Services, a division of The Church of Jesus Christ of Latter-day Saints. The data and results of this study were used by Welfare Services to prepare and present its message to its Mormon and non-Mormon audience. The sample population consisted of 170 respondents (130 Mormons and 40 non-Mormons). The study examined three areas: (1) Where people go when in need of assistance; (2) Rights and obligations associated with assistance; (3) Attitudinal perspectives of welfare and assistance.

The findings of this study indicate that when in need, most people will …