Social and Behavioral Sciences Commons^™

The Impact Of The "Whistle-To-Whistle" Ban On The Frequency And Placement Of Gambling Advertising On Uk Television, Ellen Mcgrane, Elizabeth Goyder, Rob Pryce, Matt Field

International Conference on Gambling & Risk Taking

Abstract

Introduction:

There are currently no legally enforced restrictions on the broadcast time of gambling advertising on UK television. In August 2019, the Industry Group for Responsible Gambling (IGRG) introduced a voluntary policy which limited advertising around live sports, creating a “safe” window of 5 minutes either side of a match, known as the “Whistle-to-Whistle” period. This policy intended to protect young and vulnerable people from the widespread exposure to gambling adverts on television during pre-watershed (9pm) live sports games.

Methods:

This study will employ panel data statistical models to explore the change in pre-watershed gambling advertising around live sports, …

Can Sports Gambling Become The Fount Of Revenue Consistency?, Richard A. Mcgowan

International Conference on Gambling & Risk Taking

Critics of legalization of gambling maintain that gambling revenue is at best stagnate or will eventually fall as a source of revenue. The stagnation of Lottery proceeds and casino revenue as sources of revenue seemed validate this criticism. But a new source of gambling revenue has recently been championed, namely sports gambling. So, the question this paper will attempt to answer is: Can sports gambling produce consistent and growing revenue that are needed to sustain public policy initiatives?

The legalization of sports gambling in NJ occurred on June 11th, 2018 and the first bet was placed on June 14th. New …

The Effect Of Television Advertising On Gambling Behaviour: A Quasi-Experimental Study During The 2022 Qatar Fifa World Cup, Ellen Mcgrane, Rob Pryce, Matt Field, Elizabeth Goyder, Luke Wilson

International Conference on Gambling & Risk Taking

Abstract

Introduction:

The pervasiveness of gambling advertising and its relationship with football have been identified as areas of concern in the UK. Following the liberalisation of advertising laws in the 2005 Gambling Act, there has been increasing recognition of its public health impact. To date, there is a lack of evidence of the impact of advertising on behaviour in “real-world” settings.

Methods:

This study employs a natural experiment measuring the impact of television gambling advertising on the frequency of impulsive football bets placed during the World Cup. Longitudinal betting data collected from a sample of men (aged 18-45) will be …