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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Social Marketing Applications And Transportation Demand Management: An Information Instrument For The 21st Century, Enda Mcgovern
Social Marketing Applications And Transportation Demand Management: An Information Instrument For The 21st Century, Enda Mcgovern
WCBT Faculty Publications
Concern has been expressed by planners and policy-makers that the “add capacity” strategy used in building more roads to resolve traffic-induced problems is no longer a feasible option. This article explores private transport behavior in understanding how users can be persuaded to adopt a more blended approach (i.e., integrating car, public transportation, and alternative modes on a daily basis). The research methodology adopted focus groups and travel diaries in presenting a number of social marketing message appeals aimed at inducing a change in participants’ travel behaviors. While weaknesses are identified in the social marketing materials, this research concludes that social …
The Challenge Of Economic Growth, Thomas D. Corrigan
The Challenge Of Economic Growth, Thomas D. Corrigan
WCBT Faculty Publications
In order to sustain Connecticut's competitive edge, state government must act as a catalyst in bringing forth the human and capital resources need to make sure that Connecticut's future labor force can successively acquire the skills demanded by the business sector. Looking beyond 2005, and in concert with a competitive tax and regulatory environment, the nurturing of the identified business clusters holds great promise for a renewal of economic vitality.