Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 5 of 5

Full-Text Articles in Social and Behavioral Sciences

Raise Your Voice To Promote Childhood Vaccines: Vaccines Save Lives, Janice Hawkins Jan 2021

Raise Your Voice To Promote Childhood Vaccines: Vaccines Save Lives, Janice Hawkins

Nursing Faculty Publications

[First paragraph] The current pandemic has increased our awareness of the importance of vaccines. As COVID-19 spread across the globe, the world raced to fight the disease. Vaccines rolled out in record time, and mass vaccination clinics are underway.


A Study Of The Diffusion Of Innovations And Hurricane Response Communication In The U.S. Coast Guard, Melissa L. Leake Jul 2019

A Study Of The Diffusion Of Innovations And Hurricane Response Communication In The U.S. Coast Guard, Melissa L. Leake

Communication & Theatre Arts Theses

Hurricane Harvey (HH) is considered to be the first natural disaster where social-network applications to request help surpassed already overloaded 911 systems (Seetharaman & Wells, 2017). Increasing interpersonal connectivity via Facebook, Twitter, and other social media sites correspond to an increasing need for researchers and responders to recognize how people use social media platforms to connect, share, and receive information especially during times of crisis such as natural disasters. Heightened public perceptions and expectations of response efforts in the digital era make it especially important for first responders to evaluate, monitor, and adapt to these shifts in communication. Disaster-relief groups …


Gaining S-T-E-A-M: A General Athletic Department Social Media Strategy, Brendan O'Hallarn, Craig A. Morehead, Shana L. Pribesh Jan 2016

Gaining S-T-E-A-M: A General Athletic Department Social Media Strategy, Brendan O'Hallarn, Craig A. Morehead, Shana L. Pribesh

Educational Leadership & Workforce Development Faculty Publications

In the 10 years since the invention of Facebook, social media sites have become an indispensable part of the marketing and communications strategy employed by a broad spectrum of organizations, including university athletic departments. While social media is almost universally used, a review of academic literature suggests the study of deployment of social media resources, and analysis of their effectiveness, is still very much in preliminary stages. Professional literature on social media use is out in front of peer-reviewed research. Therefore, we use Funk’s framework for social media practices as a point of departure, offering a social media strategy specifically …


A New Model To Explore Non-Profit Social Media Use For Advocacy And Civic Engagement, David Chapman, Katrina Miller-Stevens, John C. Morris, Brendan O'Hallarn Jan 2015

A New Model To Explore Non-Profit Social Media Use For Advocacy And Civic Engagement, David Chapman, Katrina Miller-Stevens, John C. Morris, Brendan O'Hallarn

School of Public Service Faculty Publications

Non-profit organizations are actively using social media platforms as a way to deliver information to end users, yet little is known of the internal processes these organizations follow to implement this tool. We present a case study of one non-profit organization, Blue Star Families, Inc., that is actively engaged in advocacy and civic engagement. We offer a new model to explore non-profit organizations' use of social media platforms by building on previous models and frameworks developed to explore the use of social media in the public, private, and non-profit sectors.


The Administration Of Community College Blogs: Considering Control And Adaptability In Loosely Coupled Systems, Troy A. Swanson Jan 2010

The Administration Of Community College Blogs: Considering Control And Adaptability In Loosely Coupled Systems, Troy A. Swanson

Educational Leadership & Workforce Development Theses & Dissertations

The purpose of this study using a multiple case study method is (1) to further the understanding of how community college administrators and blog authors strike a balance between organizational control and adaptability when implementing and using blog technologies and (2) to create a model that will help administrators better strike this balance within a loosely coupled system of college units and individuals. The rise of Web 2.0 technologies, which allows for direct publication to the Internet, presents two conundrums for community colleges: the conundrum of control and the conundrum of adaptability. As the oldest implementation of Web 2.0 technologies, …