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Full-Text Articles in Social and Behavioral Sciences
Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang
Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang
School of Professional Studies
Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this …
Narrative In Police Communication: The Art Of Influence And Communication For The Modern Police Organization, Chelsea Fray
Narrative In Police Communication: The Art Of Influence And Communication For The Modern Police Organization, Chelsea Fray
Theses and Dissertations
Violence in the City of Rockford, Illinois and surrounding cities has made the Rockford Police Department’s communication vitally important for shaping the future of the community. The primary objective of this project was to gain a greater understanding of how the local police department utilizes one particular communication channel: social media. While some research examining law enforcement’s use of social media exists, this study is unique as it specifically applies Fisher’s (1984) narrative paradigm and key concepts related to public relations functions including relationship building. The analysis revealed that the department does utilize some narrative concepts, but could certainly reevaluate …
Social Media And The Voice Of The Department, Brittany N. Rios
Social Media And The Voice Of The Department, Brittany N. Rios
Electronic Theses, Projects, and Dissertations
More law enforcement agencies are adopting social media as a progressive policing strategy each year. They utilize it for several reasons including, community outreach and engagement, public relations, notifying the public of safety concerns, recruitment, intelligence gathering for investigations, among other uses (IACP, 2017). This study explores Southern California Law Enforcements’ use of social media through a survey and content analysis. First, the survey results suggest that more than 93% of departments surveyed concentrate on community outreach through their social media channels. Second, the content analysis results suggest that when media (pictures/video), links, and hashtags (#), are included in posts …
Crowd-Sourcing The Smart City: Using Big Geosocial Media Metrics In Urban Governance, Matthew Zook
Crowd-Sourcing The Smart City: Using Big Geosocial Media Metrics In Urban Governance, Matthew Zook
Geography Faculty Publications
Using Big Data to better understand urban questions is an exciting field with challenging methodological and theoretical problems. It is also, however, potentially troubling when Big Data (particularly derived from social media) is applied uncritically to urban governance via the ideas and practices of “smart cities”. This essay reviews both the historical depth of central ideas within smart city governance —particular the idea that enough data/information/knowledge can solve society problems—but also the ways that the most recent version differs. Namely, that the motivations and ideological underpinning behind the goal of urban betterment is largely driven by technology advocates and neoliberalism …
Common Core State Standards On Twitter: Public Sentiment And Opinion Leaders, Yinying Wang, David J. Fikis
Common Core State Standards On Twitter: Public Sentiment And Opinion Leaders, Yinying Wang, David J. Fikis
Educational Policy Studies Faculty Publications
The purpose of this study is to examine the public opinion on the Common Core State Standards (CCSS) on Twitter. Using Twitter API, we collected the tweets containing the hashtags #CommonCore and #CCSS for 12 months from 2014 to 2015. A Common Core corpus was created by compiling all the collected 660,051 tweets. The results of sentiment analysis suggest Twitter users expressed overwhelmingly negative sentiment towards the CCSS in all 50 states. Five topic clusters were detected by cluster analysis of the hashtag co-occurrence network. We also found that most of the opinion leaders were those who expressed negative sentiment …