Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 8 of 8

Full-Text Articles in Social and Behavioral Sciences

Citizen Journalism: From Thomas In Boston To Twitter In Tamaulipas, A Case Study, Guadalupe Correa-Cabrera, Maria Fernanda Machuca, Ruth Ann Ragland Dec 2016

Citizen Journalism: From Thomas In Boston To Twitter In Tamaulipas, A Case Study, Guadalupe Correa-Cabrera, Maria Fernanda Machuca, Ruth Ann Ragland

Public Affairs and Security Studies Faculty Publications and Presentations

As violence spiked in Mexico in clashes between drug trafficking organizations and law enforcement, news media were systematically silenced by cartels and cowed legitimate governments. Reliable information on street battles and their consequences ceased to flow through traditional channels to an anxious citizenry on the Mexican side of the U.S.-Mexico border 10 miles from McAllen, Texas. In Reynosa, Tamaulipas, a noted “plaza” territory contested by the Zetas and the Gulf Cartel, ordinary citizens became journalists in 2010, reporting under the umbrella of the pioneer #ReynosaFollow hashtag on the Twitter social media platform. This gave frightened citizens a sense of anonymity …


Strategic Insights: Think Before You Post: A Message To Those In Uniform, Heidi A. Urben Dec 2016

Strategic Insights: Think Before You Post: A Message To Those In Uniform, Heidi A. Urben

Articles & Editorials

No abstract provided.


Social Media For Senior Citizens: An Introductory Course, Cheryl Raistrick Dec 2016

Social Media For Senior Citizens: An Introductory Course, Cheryl Raistrick

Instructional Design Capstones Collection

The Woburn Council on Aging is a municipal, volunteer board appointed by the Mayor of Woburn. The Woburn COA operates the Woburn COA Senior Center as a resource for the community's senior citizen population. The Senior Center provides information, referrals, information, outreach, advocacy, transportation, health screening, nutrition, education, peer support, recreation, volunteer development and intergenerational programming for members of the community. Educational programs on the use of technology are offered monthly at the Woburn COA Senior Center though members have expressed interest in learning more about social media applications and how they can be used to communicate with family and …


Understanding Social Media Program Usage In Public Transit Agencies, Jenny H. Liu, Wei Shi, O. A. Elrahman, Xuegang Ban, Jack M. Reilly Sep 2016

Understanding Social Media Program Usage In Public Transit Agencies, Jenny H. Liu, Wei Shi, O. A. Elrahman, Xuegang Ban, Jack M. Reilly

Urban Studies and Planning Faculty Publications and Presentations

Social media has been gaining prominence in public transit agencies in their communication strategies and daily management. This study aims to better understand recent trends in social media usage in public transit agencies, to examine which agencies use what kind of social media programs for what purposes, and how they measure their programs. A survey was conducted of the top transit agencies in the nation, and results are examined through descriptive statistical analysis, correlation analysis and regression modeling. We found that while most agencies still lack clearly-defined goals and performance metrics to guide their social media development, many are increasing …


The Minefield: Designing And Implementing Human Resource Policies In The Age Of Social Media, Christopher R. Mcmillan Jan 2016

The Minefield: Designing And Implementing Human Resource Policies In The Age Of Social Media, Christopher R. Mcmillan

The Graduate Review

Human resource managers have had to navigate a minefield of laws and regulations while continuing to manage the traditional business functions of the employer. Now, human resource departments across the nation are tasked with managing the traditional employee-employer relationship in light of an ever-changing technological and legal landscape. Businesses across the nation have had to adjust to a rise in the use of social-media and have suffered the consequences of instantaneous communication between employees and the media. These same businesses must reconcile the need to protect its goodwill and livelihood, while incorporating the safeguards provided by legislation and regulations in …


How Social Media Affects The Annual Fund Revenues Of Nonprofit Organizations, Kelley Lynn Malcolm Jan 2016

How Social Media Affects The Annual Fund Revenues Of Nonprofit Organizations, Kelley Lynn Malcolm

Walden Dissertations and Doctoral Studies

Social media's impact on nonprofit organizations' annual fund revenues has not been widely studied. The purpose of this case study was to examine how one organization used Facebook and Twitter to build and maintain relationships with its constituents and how those relationships affected annual fund revenues. The organization selected was a national voluntary health nonprofit that conducts research on pediatric brain tumors causes and treatments and provides support to families facing a diagnosis. Hon and Grunig's measurements for long-term organization-public relationships and Kelly's theory of fundraising were the conceptual basis for this study. Data were collected through interviews with employees …


"They Believe That Because They Are Women, It Should Be Easier For Them." Subtle And Overt Sexism Toward Women In Stem From Social Media Commentary, Katherine Hall Jan 2016

"They Believe That Because They Are Women, It Should Be Easier For Them." Subtle And Overt Sexism Toward Women In Stem From Social Media Commentary, Katherine Hall

Theses and Dissertations

This study implemented a social media based content analysis to examine the subjective experiences and the current public perceptions of sexism in STEM fields. Participants included men and women who a) identified as either in STEM or not identified as in STEM and b) commented through Facebook on HuffPost Women articles about women in STEM. The analysis indicated that sexism remains an issue for women in STEM careers. Women in STEM identified several gender-based challenges that they have experienced; some participants discussed how they handled those challenges. Men both in and not in STEM were less likely to acknowledge and …


Gaining S-T-E-A-M: A General Athletic Department Social Media Strategy, Brendan O'Hallarn, Craig A. Morehead, Shana L. Pribesh Jan 2016

Gaining S-T-E-A-M: A General Athletic Department Social Media Strategy, Brendan O'Hallarn, Craig A. Morehead, Shana L. Pribesh

Educational Leadership & Workforce Development Faculty Publications

In the 10 years since the invention of Facebook, social media sites have become an indispensable part of the marketing and communications strategy employed by a broad spectrum of organizations, including university athletic departments. While social media is almost universally used, a review of academic literature suggests the study of deployment of social media resources, and analysis of their effectiveness, is still very much in preliminary stages. Professional literature on social media use is out in front of peer-reviewed research. Therefore, we use Funk’s framework for social media practices as a point of departure, offering a social media strategy specifically …