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Full-Text Articles in Social and Behavioral Sciences
An Empirical Investigation Of A Model Of Environmentally Concerned Consumer Behavior And Its Determinants: The Moderating Role Of Market Mavenship And Product Involvement, Kishwar A. Joonas
An Empirical Investigation Of A Model Of Environmentally Concerned Consumer Behavior And Its Determinants: The Moderating Role Of Market Mavenship And Product Involvement, Kishwar A. Joonas
Doctoral Dissertations
Extant literature offers incomplete explanations of environmentally concerned consumer behavior (ECCB), based on subsets of determinants. In this study, I have presented an integrated model of ECCB, and examined the main effects of three key psychological determinants (environmentally concerned beliefs and attitudes, personal norm, and perceived consumer effectiveness) and two key socio-cultural determinants (injunctive norm and collectivist orientation), on four dimensions of ECCB, namely purchase behavior, search for information, conserving behavior, and supporting intent. The study also examined the interactional effects of market mavenship and involvement on these direct linkages.
I conducted a national online survey among members of environmental …