Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Social Media Technologies In Policy Communication: A Case Study Of Ghana’S Information Services Department, Winnifred Nafisa Mahama
Social Media Technologies In Policy Communication: A Case Study Of Ghana’S Information Services Department, Winnifred Nafisa Mahama
Walden Dissertations and Doctoral Studies
There is an informational gap in demand and supply of real-time policy information confronting Ghana’s Information Services Department. This problem of a gap in demand and supply impacts the productivity of individuals, groups, as well as public and private institutions. The aim of this qualitative case study was to explore how the government could integrate social media technologies in its policy communications to bridge the informational gap. The narrative policy framework provided the theoretical framework for the study. Research questions focused on how the government uses social media technologies in engaging citizens to generate input for policy decision making as …
How Social Media Affects The Annual Fund Revenues Of Nonprofit Organizations, Kelley Lynn Malcolm
How Social Media Affects The Annual Fund Revenues Of Nonprofit Organizations, Kelley Lynn Malcolm
Walden Dissertations and Doctoral Studies
Social media's impact on nonprofit organizations' annual fund revenues has not been widely studied. The purpose of this case study was to examine how one organization used Facebook and Twitter to build and maintain relationships with its constituents and how those relationships affected annual fund revenues. The organization selected was a national voluntary health nonprofit that conducts research on pediatric brain tumors causes and treatments and provides support to families facing a diagnosis. Hon and Grunig's measurements for long-term organization-public relationships and Kelly's theory of fundraising were the conceptual basis for this study. Data were collected through interviews with employees …