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Hemispheric Asymmetry Of The Affective Priming Effect, David R. Herring

Open Access Theses & Dissertations

The present study examined the role of prime strength on the lateralized affective priming effect. Participants were presented unilateral primes (i.e., either to the left or right visual field) and then made evaluative decisions on centrally presented targets. Across both experiments, the affective congruity effect occurred for high, but not low, arousing primes. In Experiment 1, when stimuli were primes or targets but not both, the affective priming effect occurred in the right visual field (left hemisphere) for high arousing primes. However in Experiment 2, when stimuli were presented as both primes and targets receiving repeated parafoveal and foveal exposure …