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Psychology

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Theses/Dissertations

2014

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Investigating The Efficacy Of Traffic-Light Labeling For Nutrition Label Presentation, Mosi Staudt Jan 2014

Investigating The Efficacy Of Traffic-Light Labeling For Nutrition Label Presentation, Mosi Staudt

Open Access Theses & Dissertations

The rates of obesity and the number of overweight adults are increasing in the U.S. (Cohen, 2008). This increase is due, in part, to food over consumption (Cohen, 2008). Although nutrition labels are available for people to identify the amounts of nutrients in food, these labels are often difficult to understand (Cowburn & Stockley, 2002). To understand how people interpret nutrition labels, we conducted two studies with a total of 383 participants. For the first study, we developed and pilot tested two outcome measures for the second study. For the second study we examined how people interpret nutrition labels using …