Social and Behavioral Sciences Commons^™

Rokeach's Two-Attitude Theory Of Behavior: An Evaluation And Empirical Test, Wayne A. White

Electronic Theses & Dissertations

When Social scientists first became interested in the concept of attitude it was assumed that attitudes were related to human social behavior. Most early definitions of the attitude concept reflected an assumption that attitudes are a precursor of behavior. This assumption was brought into question during the 1930's by research findings that indicated a lack of correspondence between attitudes and behavior. Numerous research strategies developed since that time have generally failed to produce strong support for the assumed relationship between attitudes and behavior.