Social and Behavioral Sciences Commons^™

Ratings Creep: The Increase In Offensive Content In Movies Over Time, Alexandria N. Tatum

2024 Spring Honors Capstone Projects

Aggression, influenced by a range of factors including media exposure, remains a significant societal concern. Drawing from Bandura's social cognitive theory, it is important to examine violence in media because its exposure can have a long-term effect on the viewers. Furthermore, studies suggest a correlation between media exposure and aggressive behavior, emphasizing the need for comprehensive analysis of content portrayal. To regulate exposure to offensive content, movies are usually ranked using the MPAA’s rating system. Yet, there has been an observed ratings creep in this system (i.e., the progressive escalation of offensive content in films). The current study hypothesizes that …