Social and Behavioral Sciences Commons^™

Social Media Engagement With Transgender Fertility Content, Kajal Verma, Benette K. Sagun, Melody Rasouli, Cindy M. Duke

Obstetrics & Gynecology Faculty Publications

Objective: To identify transgender fertility content with the highest online engagement on social media, determine its accuracy and quality, and see how this has changed over a 2-year period. Design: BuzzSumo, a content research tool, was used to identify the top 10 article links related to transgender fertility most interacted with on the social media platforms of Facebook, Twitter, Pinterest, and Reddit. We compared article links from June 2019 to June 2020 and from June 2020 to June 2021. The articles were categorized as accurate or misleading based on the references cited and current research. A qualitative analysis was performed …