Social and Behavioral Sciences Commons^™

Fluency & Over The Counter Drug Warning Labels, Jonathan M. Cecire

Seton Hall University Dissertations and Theses (ETDs)

Fluency is defined as the ease with which something is processed (Jacoby & Dallas, 1981; Okuhara, 2017). Recent research has shown that the fluency of a drug’s name can have an effect on people’s perceptions and evaluation judgments (Dohle & Siegrist, 2013, Dohle & Montoya, 2017). Research has also shown that the fluency of information can have an effect on people’s memory and performance (Diemand-Yauman, Oppenheimer, & Vaughan, 2011). The purpose of this study was to see how manipulating the fluency of warning labels could affect people’s perceptions, adherence, memory, and behaviors. Results showed that labels with fluent formats improved …