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Full-Text Articles in Social and Behavioral Sciences
An Integrated Approach To Acculturation: A Personal Journey, Douglas C. Stone
An Integrated Approach To Acculturation: A Personal Journey, Douglas C. Stone
MA TESOL Collection
The intention of this professional paper is to propose a new, integrated model for acculturation which brings psychological understanding to this process. The first section of this paper gives a brief introduction and several necessary definitions. The second section introduces several existing acculturation models which I found applied to aspects of my experience, but which were inadequate in important areas. In the third diction I outlined a number of psychological models which I used to cope with acculturation and understand my experience before having contact with the acculturation material from the second section. In the fourth section I give an …
Harmonized Yet In Tune With The Local Conditions: An Investigation Of Global Advertising And The Inherent Challenges Of Reaching Broad Audiences Without Compromise, Alison Dye
MA TESOL Collection
In the field of advertising communications on a global scale seems to be largely driven and pulled by current trends of thought. And often times pushed through the pipelines of transnational, networked agencies in search of speedy, cost-efficient and unified solutions. Certainly, reaching a broad audience with the most economical route is a real concern of companies today and will continue to be the case. I beckon brand bearers, concept developers and advertisers to merely dare to consider a more nuanced set of factors prior to spinning out global campaigns. Those elements include: inquiry into the true existence of a …