Social and Behavioral Sciences Commons^™

Makeup Changes The Apparent Size Of Facial Features, Alex L. Jones, Aurélie Porcheron, Richard Russell

Psychology Faculty Publications

Makeup is a prominent example of the universal human practice of personal decoration. Many studies have shown that makeup makes the face appear more beautiful, but the visual cues mediating this effect are not well understood. A widespread belief holds that makeup makes the facial features appear larger. We tested this hypothesis using a novel reference comparison paradigm, in which carefully controlled photographs of faces with and without makeup were compared with an average reference face. Participants compared the relative size of specific features (eyebrows, eyes, nose, mouth) of the reference face and individual faces with or without makeup. Across …