Social and Behavioral Sciences Commons^™

Conformity And Cognitive Load In An Asch-Like Paradigm Study, Kaylee Baker

CUP Undergraduate Research

Objective: Conformity is an important phenomenon to examine as it has the potential to influence a vast majority of people in everyday life, especially with the current technology of social media available. Factors that affect conformity rates have had little examination in the past, but are important to note in order to fully understand this behavior of conformity. I designed this study to observe the potential effects of one such factor, cognitive load, on conformity rates in an online setting with the goal of generalizing results to the effects of social media in our contemporary society. Design: I devised an …