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Influencing Factors On Creative Tourists' Revisiting Intentions: The Roles Of Motivation, Experience And Perceived Value, Lan-Lan Chang

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As Richards (2008) asserted, creative tourism is a new form of tourism that has the potential to change tourism development and make a significant contribution in differentiating and changing the tourism experience. Reviewing current literature, despite increased attention being given to the conception of creative tourism, there has been little empirical work focused on the tourists' consumption psychology of creative tourism. Thus, this study attempts to reveal tourists' intention to revisit creative tourism attractions by applying the theory of planned behavior, to explore the role of tourists' motivation, experience and perceived value on the influence of their intention to revisit …