Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
The Effect Of Visual Alcohol Cues On Risk Taking Behavior Based On Memory Primes And Individual Drinking Habits, Madison Mccue
The Effect Of Visual Alcohol Cues On Risk Taking Behavior Based On Memory Primes And Individual Drinking Habits, Madison Mccue
CMC Senior Theses
Given the strong presence of alcohol cues in the media, this study aimed to investigate whether exposure to a visual alcohol cue versus a neutral cue would elicit memories about alcohol and increase the likelihood to engage in risk taking behavior, particularly for individuals who consume higher levels of alcohol or who report positive memories associated with alcohol. Through an online Qualtrics survey, 110 college student participants watched either two video advertisements for alcohol brands (alcohol cue), or two advertisements for soda brands (neutral cue), and then completed a memory cue task to assess if positive, neutral or negative memories …
Gamblers And The Game Of Life: A Literary Examination Of The Professional And The Addict, Annika Ozizmir
Gamblers And The Game Of Life: A Literary Examination Of The Professional And The Addict, Annika Ozizmir
CMC Senior Theses
The gambler is a mysterious persona in life and in literature. Who is the gambler? While we can envision the gambler as many different kinds of people, this thesis seeks to answer this question by focusing on certain literary figures who gamble. Its author analyzes two archetypes in particular, that of the professional gambler and that of the addict. To illustrate these types, the author looks to four protagonists from a mix of four novels and short stories: Casino Royale by Ian Fleming, “A Gentleman’s Game” by Jonathan Lethem, “Queen of Spades” by Alexander Pushkin, and The Gambler by Fyodor …
Cross-Cultural Risk Behavior In Financial Decisions And The Cushion Hypothesis, Jin Tan
Cross-Cultural Risk Behavior In Financial Decisions And The Cushion Hypothesis, Jin Tan
CMC Senior Theses
92 students from a Southern California liberal arts college and two Beijing universities participated in an online questionnaire. Their cultural tendencies (i.e. level of collectivism and perception of family support) and responses to hypothetical investment scenarios were observed. Participants were asked to provide the amount they would invest in each scenario as well as a risk safety rating. The Chinese respondents reported higher cushion and collectivism scores than the Americans. Furthermore, the Chinese sample offered more money for the three riskiest scenarios; they also rated three scenarios safer than the Americans did. The cushion and collectivism scores were not found …