Social and Behavioral Sciences Commons^™

Where There's A Will, There's A Way: Implementing Motivational Strategies To Combat Decision Fatigue, David Huang

CMC Senior Theses

Recent research suggests we have a limited supply of willpower, termed the “ego”, which becomes depleted by undergoing cognitively demanding tasks. Any acts of volition, including decision-making, self-control, and taking responsibility, reduce this supply of “ego” (Baumeister, 1998), which impedes our ability to further perform these tasks. Decision fatigue, a specific form of ego depletion, is prevalent everywhere from judicial court cases (Danzinger, Levav, & Avnaim-Pesso, 2010) to our daily lives. There is now significant mainstream media exposure and literature on decision fatigue and the activities to which it applies. However, it remains contested how to best handle its negative …