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Attention Allocation And The Variability Of The Stereotype Priming Effect, Katherine R. White

Open Access Theses & Dissertations

The stereotype priming effect is assumed to be a rather uniform and robust effect. However, a closer look at the existing literature suggests that the `standard' stereotype priming effect may be more susceptible to variability than originally believed. In the present study, we sought to demonstrate that the stereotype priming effect displays significant variability in strength depending upon the level of attention allocated to the stereotype feature of interest. Participants were assigned to 1 of 3 conditions: a lexical decision task (LDT) condition, a pre-primed LDT condition, and a gender categorization condition. It was predicted that the stereotype priming effect …