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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Road To The White House: A Correlational Analysis Of Twitter Sentiment And National Polls In The 2016 Election Cycle, Melissa G. Pelletier
The Road To The White House: A Correlational Analysis Of Twitter Sentiment And National Polls In The 2016 Election Cycle, Melissa G. Pelletier
USF Tampa Graduate Theses and Dissertations
In this thesis, the author examines the last 131 days of the 2016 election cycle. This analysis focuses on how sentiment is present on Twitter when people engage in political communication on social media. With the increasing online political discussions created on social media such as Twitter, an analysis of sentiment is critical. The data could be obtainable for candidates to estimate the electorate’s opinion of each candidate. A shift of sentiment offers a deeper insight into tracking changing attitudes toward candidates. Because Twitter only allows each tweet to be 140 characters there is a simplicity that offers statements to …
Branding In The Liberal Party Of Canada From 2006 To 2015, Elisha M. Corbett
Branding In The Liberal Party Of Canada From 2006 To 2015, Elisha M. Corbett
Electronic Thesis and Dissertation Repository
This paper uses content analysis to define and measure the Liberal Party of Canada’s brand from 2006 to 2015. The main research questions that this paper addresses are: 1) What was the Liberal Party brand in each federal election from 2006 to 2015? 2) To what extent has the Liberal Party used branding techniques in each of the four elections between 2006 and 2015? This paper has three main hypotheses. This paper first hypothesizes that the Liberal Party brand changed in each federal election. Secondly, this paper hypothesizes the Liberal Party brand became more consistent over time. Lastly, this paper …