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Full-Text Articles in Social and Behavioral Sciences
Winning War In A Globalized World: Utilizing Women & Gender Initiatives In 21st Century Conflict, Emerald M. Archer
Winning War In A Globalized World: Utilizing Women & Gender Initiatives In 21st Century Conflict, Emerald M. Archer
Markets, Globalization & Development Review
Three thousand years of recorded history has reserved warfighting for men and, in 2017, we continue to rely on ideas of hegemonic masculinity to understand who participates in war. However, women have played a vital role in the context of warfare from its inception. In the twenty-first century, women’s service is critical to the types of conflicts militaries regularly confront – specifically, counter insurgency and peacekeeping operations. The intersection of gender and security today provides new routes to peaceful prosperity globally. Applying gender initiatives to militaries – whether it means creating a gender balanced force, the integration of women into …
From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
From Social Marketing To Societal Perversion: History Of Hometown Tax In Japan, Yuichiro Hidaka, Kosuke Mizukoshi
Markets, Globalization & Development Review
This paper considers social marketing from a critical perspective. The paper traces the history of the donation system named ‘hometown tax’ that the Japanese government introduced to promote local revitalization of relatively marginal communities. Owing to the lavish reciprocal gifts to “donors” by the administrators of these communities, the system resulted in a quasi-market that allowed donors to avoid paying taxes and to receive special benefits. Our analysis reveals the divergence of the intents and effects of this social marketing intervention. The findings indicate that during social marketing attempts to carry out effective and well-intentioned interventions, which social marketing research …