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Full-Text Articles in Social and Behavioral Sciences
Influence Of The Presidential Inaugural Address On Audience Perceptions Of Candidate Image And The State Of The Nation, Kyle Alexander Rush
Influence Of The Presidential Inaugural Address On Audience Perceptions Of Candidate Image And The State Of The Nation, Kyle Alexander Rush
Dissertations and Theses
This study asks whether and how the presidential inaugural address influences American audiences. The current study explores how the 2017 Presidential Inaugural Address of Donald Trump influences audiences. Two areas were studied: Candidate image and the state of the nation. I hypothesized that participants who watched the address would have different attitudes regarding candidate image and the state of the nation compared to non-viewers. I also hypothesized that viewers of the address who voted for Donald Trump would respond differently to candidate image and the state of the nation when compared with those who did not vote for Trump.
With …