Social and Behavioral Sciences Commons^™

Strengthening Democracy With Information: An Assessment Of Rural Dwellers’ Political Information Behavior, Muhammad Asif Naveed

Library Philosophy and Practice (e-journal)

This study explored political information behavior of citizens residing in a rural setting from the district of Toba Tek Singh, Punjab-Pakistan. Qualitative research design using an unstructured interview guide was employed to conduct this research. Face-to-face interviews of 51 participants, selected through purposive sampling process, were conducted for data collection by visiting their homes using local language. Each participant was informed of his responses at the end of the interview for data verification and authentication. Each interview was carefully recorded and transcribed. Using thematic analysis, the verbal data were analyzed and multiple responses were grouped together and reduced into ‘information …