Social and Behavioral Sciences Commons^™

The Woman Card: Hillary Clinton's 2016 Presidential Campaign As A Case Study On America's Gendered Politics And Their Impact On Female Presidential Campaign Efficacy, Skylar Mcclain

Senior Theses

I posit that the gendered American cultural expectations for women, although they are not as rigid as they once were, inhibited the efficacy of Hillary Clinton’s 2016 presidential campaign and impacted voter behavior. By assessing the indicators most commonly used in gender stereotypes; personality traits, domestic behaviors, occupations, and physical appearance, it is possible to construct a realistic portrait of Clinton’s public gender persona and the resulting electoral response.