Social and Behavioral Sciences Commons^™

The 2018 Elections: Gender, Media Representation, And Campaign Strategies, Emily Bobruff

Honors Theses

For my thesis topic, I am researching the impacts of media representation of candidates on gender and campaigning. I break down my research based on the type of campaigns, including U.S. senatorial and gubernatorial campaigns. Looking into campaigns for each type of office, I observe how candidates represented themselves in the 2018 elections through their own campaign advertisements. I juxtapose this research with my research on how the media then portrays candidates, and look to see if gender impacts media coverage in 2018. Main questions that my research provides insight to: How has the role of gender in campaigns changed …