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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Implicit Association Of Gender And Politics, Bryonna Bowen, Jessica Preece
Implicit Association Of Gender And Politics, Bryonna Bowen, Jessica Preece
Journal of Undergraduate Research
The gender gap in participation, capability, and interest in politics has been widely researched. However, in this project we examined whether or not people implicitly identify men more strongly than women with politics. Furthermore, I was interested to determine to what extent everyday media exposure, particularly focusing on a specific gender, could influence an individual’s implicit biases. Mock newspaper articles, with either male or female political subjects, were used to further determine the effect of media content on people’s gender biases. While self-reported prejudices may be inconsistent and untrustworthy, I used the implicit association test (IAT) to assess the patterns …
Does The Message Matter? A Field Experiment On Political Party Recruitment, Jessica Robinson Preece
Does The Message Matter? A Field Experiment On Political Party Recruitment, Jessica Robinson Preece
Faculty Publications
Do men and women respond to various party recruitment messages similarly? Working with the Utah County Republican Party, we designed a field experiment in which we invited over 11,600 male and female party activists to attend a free, party-sponsored “Prospective Candidate Information Seminar” by randomizing different invitation messages. We found that women were half as likely as men to respond to recruitment—log on to the seminar website for more information, register for the seminar, and attend the seminar. While we found some suggestive evidence about what recruitment messages may particularly motivate women or men vis-a-vis a control message, our findings …