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An Audio-Visual Ethnographic Case Study Of International, Rural, Nonprofit Public Relations Geared Towards Sustainable Development, A. Chase Mitchell
An Audio-Visual Ethnographic Case Study Of International, Rural, Nonprofit Public Relations Geared Towards Sustainable Development, A. Chase Mitchell
Electronic Theses and Dissertations
This paper analyzes nonprofit public relations and its relationship to development communication. It evaluates previous attempts to integrate the two fields for development purposes. The author then offers an alternative approach, a so-called public relations for community development (PRCD) model.
The PRCD model is then tested in the form of a case studyùincluding digitally recorded video interviews and observationùon Warm Heart Worldwide, Inc. (WHW), an American-founded and operated nongovernment organization (NGO) in Phrao District, northern Thailand. The study aims to identify which elements of the PRCD approach WHW adheres to, and perceived efficacy of community development as a result. …