Open Access. Powered by Scholars. Published by Universities.®

Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 7 of 7

Full-Text Articles in Social and Behavioral Sciences

Context-Based Friend Suggestion In Online Photo-Sharing Community, Ting Yao, Chong-Wah Ngo, Tao Mei Dec 2011

Context-Based Friend Suggestion In Online Photo-Sharing Community, Ting Yao, Chong-Wah Ngo, Tao Mei

Research Collection School Of Computing and Information Systems

With the popularity of social media, web users tend to spend more time than before for sharing their experience and interest in online photo-sharing sites. The wide variety of sharing behaviors generate different metadata which pose new opportunities for the discovery of communities. We propose a new approach, named context-based friend suggestion, to leverage the diverse form of contextual cues for more effective friend suggestion in the social media community. Different from existing approaches, we consider both visual and geographical cues, and develop two user-based similarity measurements, i.e., visual similarity and geo similarity for characterizing user relationship. The problem of …


Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston Dec 2011

Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

A key feature of social media is that it allows individuals and businesses to contribute contents for public viewing. However, little is known about how content providers derive payoffs from such activities. In this study, we build a dynamic structural model to recover the utility function for content providers. Our model distinguishes short-term payoffs based on ad revenue sharing from long-term payoffs driven by content providers’ reputation. The model was estimated using a panel data of 914 top 1000 providers and 381 randomly selected providers on YouTube from Jun 7th, 2010, to Aug 7th, 2011. The two different sets of …


Using Social Media To Build Community Disaster Resilience (Powerpoint), Neil Dufty Nov 2011

Using Social Media To Build Community Disaster Resilience (Powerpoint), Neil Dufty

Neil Dufty

No abstract provided.


Using Social Media For Natural Disaster Resilience (Booklet), Neil Dufty Jun 2011

Using Social Media For Natural Disaster Resilience (Booklet), Neil Dufty

Neil Dufty

No abstract provided.


Social Media In Higher Education: Building Mutually Beneficial Student And Institutional Relationships Through Social Media., Megan L. Fuller May 2011

Social Media In Higher Education: Building Mutually Beneficial Student And Institutional Relationships Through Social Media., Megan L. Fuller

Electronic Theses and Dissertations

Social applications such as Facebook, YouTube, and Twitter have driven the public growth of Web 2.0. Universities and colleges are using social media to reach student prospects, keep contact with current students and alumni, and provide a mechanism for group collaboration and interaction in the classroom. Higher education institutions are influenced by current social media trends, and figuring out how to effectively interact with various constituencies within the social media environment can be challenging.

In this study, a group of higher education students were surveyed about their social media practices and preferences with a focus on education-related activities. The goal …


Determining The Effects Of Technology On Children, Kristina E. Hatch May 2011

Determining The Effects Of Technology On Children, Kristina E. Hatch

Senior Honors Projects

Determining the Effects of Technology on Children

Kristina Hatch

Faculty Sponser: Timothy Henry, Computer Science and Statistics

Technology has become an essential part of Americans’ daily lives, affecting our communications, mail, relationships, the management of our bills and finances. As we have become more immersed in the benefits and capabilities of these constantly developing technologies, children as well as adults have become avid users. Laptops and cell phones are specially developed for preteens. Software and game companies have been targeting children in their game development. Video games have become common entertainment for children as young as four. Children today can …


Review Of Educating Educators With Social Media, Margie Ruppel Jan 2011

Review Of Educating Educators With Social Media, Margie Ruppel

Collaborative Librarianship

No abstract provided.