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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan
Communication Goals Of American Universities: A Social Media Content Analysis, Travis Ryan
Mahurin Honors College Capstone Experience/Thesis Projects
Social media is a key communication tool for American universities. This research project is an exploratory look at how universities communicate with stakeholders via social media. In particular, the primary purpose is to explore potential emphasis on academic programs relative to the promotion of athletics as a marketing tool to bolster identity and recruit students. 3000 tweets were collected from 130 NCAA Division 1 American universities. In total, roughly 500,000 tweets have been scraped and classified using an automated script to assess tweet content. Particular emphasis was given to the concept of university rebranding as a broader marketing strategy for …
Taking Action: A Case Study Analyzing The Deficiencies And Potential Opportunities For Improvement In The Severe Weather Warning System, Carson Meredith
Taking Action: A Case Study Analyzing The Deficiencies And Potential Opportunities For Improvement In The Severe Weather Warning System, Carson Meredith
Mahurin Honors College Capstone Experience/Thesis Projects
The United States is one of the most prone areas in the world to experience severe weather. A warning system operated by the National Weather Service alerts the public of the dangers of severe weather. The purpose of this project is to analyze the effectiveness of the National Weather Service warning system across Kentucky and Tennessee. A case study is presented analyzing six severe weather events in areas warned by the National Weather Service offices in Louisville, Kentucky and Nashville, Tennessee in 2018. Factors reviewed include effectiveness in issuing timely warnings, verification (i.e., whether or not severe weather actually occurred), …