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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Diffusion Of A Discipline: Examining Social Marketing's Institutionalization Within Environmental Contexts, Liz Foote
Antioch University Full-Text Dissertations & Theses
As a social change discipline, social marketing has demonstrated its effectiveness in addressing many types of wicked problems. However, despite its utility in environmental contexts, it is neither well known nor widespread in its uptake in these settings. This study’s purpose is to reveal opportunities to drive the adoption, implementation, and diffusion (“institutionalization”) of social marketing within the domains of environmental sustainability and natural resource conservation. This research considers the use of social marketing as an innovative practice within a diffusion of innovations framework and uses a systems lens to examine early adopter social marketing professionals and the institutional contexts …
Art, Water, And Circles: In What Ways Do Study Circles Empower Artists To Become Community Leaders Around Water Issues, Jill Beth Jacoby
Art, Water, And Circles: In What Ways Do Study Circles Empower Artists To Become Community Leaders Around Water Issues, Jill Beth Jacoby
Antioch University Full-Text Dissertations & Theses
This research explored the use of study circles as a means of engaging artists in dialogue with their peers about water related concerns. The question driving this research was, “In what ways do study circles empower artists to become community leaders around water issues?” Secondary questions focused on emerging environmental, water, and social justice themes as well as examples of increased water awareness and behavior change occurring as a result of individual participation in the study circles. Artists have a unique way of commanding attention and communicating about environmental concerns while functioning as catalysts for activism on a variety of …