Social and Behavioral Sciences Commons^™

From Differentiated Coffee Markets Towards Alternative Trade And Knowledge Networks, Roberta Jaffe, Christopher M. Bacon

Environmental Studies and Sciences

This chapter presents a case study focusing on the Community Agroecology Network (CAN), an organization started by the United States and Mesoamerica’s activists, whose effort is to create an alternative trade and knowledge network. The basic aim behind CAN is to benefit conservation and social development efforts by linking producers, consumers, and producer organizations. CAN is a response to the problems arising out of the dominance of certification processes in Fair Trade and organic coffee networks, and the chapter discusses the organization’s main goals of intercommunity relationship development, direct coffee marketing, and ecological sustainability. It moots a comparison between alternative …