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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Online Social Capital: Social Networking Sites' Influence On Civic And Political Engagement, Charles L. Bush
Online Social Capital: Social Networking Sites' Influence On Civic And Political Engagement, Charles L. Bush
Sociology & Criminal Justice Theses & Dissertations
This thesis examines how using social networking sites (SNS) is correlated with levels of civic and political engagement of college students at Old Dominion University. Past research has yielded mixed results on the link between online social capital and civic and political engagement. Major limitations of past research include grouping together social networking sites that are substantially different and not considering these sites’ impact on the different forms of social capital. This thesis first examines how social networking site preference, intensity of use, and motives for use factor into an individual’s online social capital. Secondly, this thesis looks at how …
Effectiveness Of Social Media Analytics On Detecting Service Quality Metrics In The U.S. Airline Industry, Xin Tian
Information Technology & Decision Sciences Theses & Dissertations
During the past few decades, social media has provided a number of online tools that allow people to discuss anything freely, with an increase in mobile connectivity. More and more consumers are sharing their opinions online with others. Electronic Word of Mouth (eWOM) is the virtual communication in use; it plays an important role in customers’ buying decisions. Customers can choose to complain or to compliment services or products on their social media platforms, rather than to complete the survey offered by the providers of those services. Compared with the traditional survey, or with the air travel customer report published …