Social and Behavioral Sciences Commons^™

Impact Of Media Consumption On Automatic Associations, Davis Eddleman, Taylor Allen, Wesley Gerndt, Amilya Bryant, Ninivet Ossa

Science University Research Symposium (SURS)

The concept of studying media’s effects on implicit and explicit bias has been studied many times in the field of psychology. Previous research has shown exposure to media coverage containing stereotypes of minorities increased implicit bias (Arendt & Northup, 2015; Dixon & Maddox, 2005; Arendt et al., 2015) and explicit bias (Arendt et al., 2015). This pool of research has previously focused on crime stories and right-wing political advertisements that contain stereotypical tropes of out-group minorities. In these studies, generally, there has been an effect such that priming stereotypes surrounding dark-skinned individuals, may activate automatic associative stereotypes, such as the …