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Regulating Behavioral Spillovers: Regulatory Focus Moderates The Link Between Perceived Goal Progress And Engagement In Subsequent Behaviors, Tengjiao Huang

Dissertations and Theses Collection (Open Access)

Behavioral spillover occurs when performing an initial behavior increases the likelihood of performing a subsequent behavior (positive spillover) or decreases this likelihood (negative spillover). The current research focuses on negative spillovers of pro-environmental behaviors (PEB), which has the implication of limiting individuals’ environmental conservation efforts. To offer insights, three studies sought to explicate how and for whom negative spillovers would occur. I theorized that prior behaviors would negatively predict subsequent behaviors via greater perceived goal progress and that this negative association between perceived goal progress and subsequent engagement would be more pronounced for people with a strong (vs. weak) promotion …